About us

1IN1000 was born from the mindset of exceptionalism. Early in Maliko’s career, he faced constant challenges in the workplace and other areas of life. Instead of backing down, he pushed harder. Johnson, a mentor and coach at the time, helped guide him through the adversity.

Throughout that journey, Johnson often reminded Maliko he was built differently, like a warrior who could take on a thousand. In one defining moment, he told Maliko, “Be the one in a thousand.”

That line stuck. It became a mindset. A standard. A brand.

1IN1000 represents that rare mentality, the drive to rise, fight, and stand out.  And it’s made to be passed on.

Vision:

To be the go-to brand for people who want inspiration, style, quality, and comfort, without compromising their values or identity.

  Mission:

1IN1000 exists to inspire. More than a brand, it’s a legacy—built to motivate generations to live with purpose, stay true to themselves, and never settle.